You have a dream or a fantasy that you flirt with from time to time in your head. You wonder whether you should try to make it happen. You wonder if you have what it takes. Then you forget about it. For a long period of time – could be months or years, ideas pop in and out of your head. You may even have spurts of energy where you gather information or start moving forward, but they are very short lived. Throughout all of this you feel uncertain. The stage ends when you decide for certain that you will at least give it a shot.
Businesses need customers, and sometimes this idea creates one-sided relationships that can have you walking on eggshells or exhausted by the end of the day. But you don’t have to settle for challenging customer relationships. Here are a few guidelines that some of my clients have used to shift the energy, especially with their most demanding clients.
Most new entrepreneurs make the mistake of thinking that a unique idea is the key to success, and because of their protectiveness, they have a hard time moving forward and putting their idea into action. They only talk to people who are willing to sign non-disclosure statements, and even then are somewhat vague about what they plan on doing.The fear is, “What if someone steals my idea?” But what you may not realize is that at least two thousand other people in the world probably have the exact same idea you do. It’s not the idea itself that makes a business, it’s the execution of that idea, and as the business grows, things will normally change.