Selling Yourself

Five Steps to Effective Self-Promotion

Cara was thrilled to hear co-workers raving about a tool she had built, and thanked them for their feedback, only to be shocked when one of them said, “Oh, you built this? I never knew!”Cara had completed the project a year prior and had received a great praise from her manager. But she realized that beyond her own department, people didn’t know much about her or her work. She brought it up, expecting a promise to be championed more, but instead her manager surprised her, “I champion everyone in our department – but we have twelve people on our team. People out there know we do great work, but nobody bothers to remember who did what. It’s your responsibility to promote yourself if you want to be known.”

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